Our Story
Safari Ltd. - A Legacy of Play and Learning
Safari Ltd. is a family-owned company that proudly creates Toys That Teach®. Our detailed figurines have been inspiring imaginative play and making learning fun for over four decades; they are museum-worthy, safe, durable, and loved across generations. Deeply rooted in our family legacy, is the knowledge that play is the way to ignite joy, curiosity, learning, and an enduring love of nature in children and adults around the globe.
Meet Our Family
Alexandre & Christina Pariente are Safari Ltd.’s Captains of Play and proud parents to the next crew of the Safari family - Ocean, Wild, Disco, and Love! It’s truly a family affair, with a stack of Rumi cards and a dream, Safari Ltd. was founded by Alexandre’s grandparents, who had a vision of spreading a love of nature through play.
Our Promise & Values
As parents, we're focused on sparking an enduring love for learning and creativity in every child. Our toys are crafted with care to carry out our family’s mission of igniting imaginative play and the love of nature in people of all ages around the world. Our promise, and badge of pride, is to continue to be committed to excellence - because your family deserves a play experience that's nothing short of extraordinary. Our toys are designed to be vehicles that create an enduring legacy of family play; making us more than just a toy company - we are the companions on your journey of joyful discoveries, creativity, connection, and environmental love.
Carefully Crafted Toys
Our toys have been praised by educators, families, parents, writers, and therapists for strengthening developmental skills and igniting imaginative play. We take pride in our creative work! Each product is meticulously manufactured and delicately painted, making every Safari Ltd® figure unique with its own artistic touches.
Safety
Our toys are non-toxic! We rigorously test them annually to ensure they are free of harmful lead, chemicals, and additives such as phthalates and BPAs.
Variety
We offer over 800 educational toys for all ages! We'll keep expanding our product range, ensuring we're your go-to source for making parenting, learning, and creating fun!
Eco-Friendly
Each year, we strive to reduce our carbon footprint. We're not perfect, but we're committed. We educate ourselves, design products to raise awareness of endangered species, and make our packaging more eco-friendly.
Satisfaction
If you're not satisfied, neither are we! With our Safari satisfaction guarantee, our outstanding customer service team will offer a full refund or exchange for any eligible item within 30 days of purchase.
Educational Play
In a world dominated by screens, research shows that simple educational toys are best for a child's development. We are thrilled to introduce new educational toys and teaching tools that spark imagination and inspire play, both inside and outside the classroom!
Discover - Toys That Teach®
Our authentic, highly-detailed figurines are created from a blend of imagination and nature. They provide engagement across ages and encourage learning about and conservation of the natural world. From ELA to math, our toys are often used as hands- on learning tools, and are loved by caregivers, educators, and therapist. Toys That Teach® are more than just learning tools though, they are also excellent joy buddies for display or play.
Lifelong Collectibles
Our toys are keepsakes cherished across generations. From play to display, our toys are museum-worthy collectibles that inspire curious minds of all ages.
The Future is Bright
We recognize that diverse toy collections fuel the adventures of play for both kids and adults; that’s why, in recent years, we’ve broadened our horizons. Safari Ltd. has been expanding our offerings by curating and teaming up with like-minded play brands. Together, we’ll spread joy, spark creativity, encourage learning, build camaraderie, and nurture enduring connections to nature.
We are helping families build a legacy of play that will echo through the ages.
“We don’t stop playing because we grow old; we grow old because we stop playing.”
-George Bernard Shaw