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New Arrivals

  • + Teach your kids more about this wild cat with Safari Ltd®’s lifelike Puma concolor!
  • + Mythical Realms® Gnomes are perfect for play or garden decoration.
  • + Explore new places with our travel-size Family Designer TOOB®.

Hot Deals

  • + Hand-sculpted knights and horses made to replicate the sheer magnificence of these noble heroes.
  • + Dinosaurs have never been this cool… or colorful.
  • + Ollie the Fairy Fantasies® Elf rides his snail pal through the forest!

Welcome to Safari Ltd®

Since 1982, Safari Ltd® has been a leader in producing "Toys that Teach". Our mission is to teach children the importance of nature and conservation through the joy of imaginative play.

From mind blowing dragons to enchanting mermaids, our authentic educational toys and action figures spark imagination and speak to the innate curiosity in all of us. Regardless of what you are looking for, Safari Ltd® wants to provide you with the best figurines in the industry and a comprehensive learning tool to share with the world.

We are proud of our reputation, commitment and integrity. From our educational figurines to our new website, Safari Ltd® will make learning about the wonders of our world, an experience that lasts a lifetime.

We invite you to Discover the Frontiers of your Imagination® and the joy of educational play with our many signature collections including Toobs®, Good Luck Minis®, Safariology®, dinosaurs, wildlife, sealife, mythical creatures and much more. Exploring the wonders of the world is an inspirational journey, let Safari Ltd® be your guide.

Safari Ltd® will provide you with a truly unique and wonderful learning experience that stays with you for years to come. Browse our incredible product line, use our SafariPedia® section to learn about the amazing creatures that we feature and socialize in our exclusive toy forum.

At Safari Ltd®, we support global efforts in the fields of conservation, animal protection and ecologically sound business practices. We encourage sustainability.

Let's start the journey together right now!