Welcome ToyTopia by SafariLTD
Inspired by our experiences as parents, caregivers, and community members, we've been reminded time and again how play brings people and generations together. This spirit of joy, connection, imagination, and discovery fuels everything we do, and it's exactly why we're so thrilled about the road ahead.
Safari Ltd...Our Future is Limitless!
We are a family-owned company, known for over 40 years of excellence in the toy industry, dedicated to creating high-quality, scientifically accurate educational toy figurines, and more recently, embracing a wide variety of carefully curated 3rd party brands that align with our core beliefs and views on play. As we continue to pursue excellence and best serve toy and education enthusiast of all ages, we are excited to take our ongoing and targeted expansion in our product offerings to new levels.
As part of this strategic expansion, we are thrilled that our online Safari Ltd presence is merging with our ToyTopia brick and mortar brand to create a world where imagination is unlimited! We’ve built something truly special, a destination for play that's even more vibrant, inspiring, and fun. While Safari Ltd. and ToyTopia will combine their unique strengths, under the name of ToyTopia, one thing remains constant - our commitment to sparking creativity, curiosity, connection, and joy through high-quality toys and gifts.
Under ToyTopia's banner, Safari Ltd.'s legacy will continue to shine brightly. Everything you know and love about Safari Ltd will remain a core part of who we are. The passion and quality that has defined us through decades of adventures will carry forward into this exciting new chapter.
We’ll not only continue to offer our beloved Safari Ltd. figurines but will also continue to introduce a diverse array of products that promote play, joyful learning, family and social connection, and creativity among both children and adults.
Key Highlights of the Expansion:
Curated 3rd Party Brands: Safari Ltd. has carefully selected brands that share its commitment to quality and educational value, offering a broader range of products to inspire imagination and learning. We are the exclusive North American distributors of Eugy, ODDY, Chalk & Chuckles, Dino Dex, Jane, Dino Dana, and Color Monster.
Embracing KIDults: Recognizing that play is a vital aspect of life for all ages, Safari Ltd. is including products designed to reduce stress, inspire joy, build social connections, boost cognitive skills, and ignite creativity in kids, teens, and adults.
Continued Excellence: Safari Ltd. will continue to provide the high-quality, scientifically accurate toy figurines that have earned it a trusted name in the industry, including their popular TOOB® sets and Good Luck Minis®.
Inspiring Content: From parenting tips and mental health support to craft ideas, play-based learning, and educational activities—our blog is your go-to resource for making everyday moments more meaningful (and a little less stressful). Drawing from real-life experiences and expert voices in education, psychology, and retail, we’re here to help you level up your life.
Our mission has always been to foster learning, creativity, and conservation based on an underlying love for nature through play. By expanding our horizons to include carefully curated third-party brands, Safari is broadening its product range and reinforcing its commitment to making play an integral part of life for all ages, and this new chapter will bring even more joy and educational value to households and classrooms across the globe.
We are overjoyed to share all that we've been working on with you. There's so much to discover, and we promise that every product is thoughtfully curated to ensure endless fun and wonder for adventurers of all ages. At ToyTopia, the only limit is your imagination. Join us and Play Your Way to Happy™!
Our Story
Safari Ltd. - A Legacy of Play and Learning
Safari Ltd. is a family-owned company that proudly creates Toys That Teach®. Our detailed figurines have been inspiring imaginative play and making learning fun for over four decades; they are museum-worthy, safe, durable, and loved across generations. Deeply rooted in our family legacy, is the knowledge that play is the way to ignite joy, curiosity, learning, and an enduring love of nature in children and adults around the globe.
Meet Our Family
Alexandre & Christina Pariente are Safari Ltd.’s Captains of Play and proud parents to the next crew of the Safari family - Ocean, Wild, Disco, and Love! It’s truly a family affair, with a stack of Rumi cards and a dream, Safari Ltd. was founded by Alexandre’s grandparents, who had a vision of spreading a love of nature through play.
Our Promise & Values
As parents, we're focused on sparking an enduring love for learning and creativity in every child. Our toys are crafted with care to carry out our family’s mission of igniting imaginative play and the love of nature in people of all ages around the world. Our promise, and badge of pride, is to continue to be committed to excellence - because your family deserves a play experience that's nothing short of extraordinary. Our toys are designed to be vehicles that create an enduring legacy of family play; making us more than just a toy company - we are the companions on your journey of joyful discoveries, creativity, connection, and environmental love.
Carefully Crafted Toys
Our toys have been praised by educators, families, parents, writers, and therapists for strengthening developmental skills and igniting imaginative play. We take pride in our creative work! Each product is meticulously manufactured and delicately painted, making every Safari Ltd® figure unique with its own artistic touches.
Safety
Our toys are non-toxic! We rigorously test them annually to ensure they are free of harmful lead, chemicals, and additives such as phthalates and BPAs.
Variety
We offer over 800 educational toys for all ages! We'll keep expanding our product range, ensuring we're your go-to source for making parenting, learning, and creating fun!
Eco-Friendly
Each year, we strive to reduce our carbon footprint. We're not perfect, but we're committed. We educate ourselves, design products to raise awareness of endangered species, and make our packaging more eco-friendly.
Satisfaction
If you're not satisfied, neither are we! With our Safari satisfaction guarantee, our outstanding customer service team will offer a full refund or exchange for any eligible item within 30 days of purchase.
Educational Play
In a world dominated by screens, research shows that simple educational toys are best for a child's development. We are thrilled to introduce new educational toys and teaching tools that spark imagination and inspire play, both inside and outside the classroom!
Discover - Toys That Teach®
Our authentic, highly-detailed figurines are created from a blend of imagination and nature. They provide engagement across ages and encourage learning about and conservation of the natural world. From ELA to math, our toys are often used as hands- on learning tools, and are loved by caregivers, educators, and therapist. Toys That Teach® are more than just learning tools though, they are also excellent joy buddies for display or play.
Lifelong Collectibles
Our toys are keepsakes cherished across generations. From play to display, our toys are museum-worthy collectibles that inspire curious minds of all ages.
The Future is Bright
We recognize that diverse toy collections fuel the adventures of play for both kids and adults; that’s why, in recent years, we’ve broadened our horizons. Safari Ltd. has been expanding our offerings by curating and teaming up with like-minded play brands. Together, we’ll spread joy, spark creativity, encourage learning, build camaraderie, and nurture enduring connections to nature.
We are helping families build a legacy of play that will echo through the ages.
“We don’t stop playing because we grow old; we grow old because we stop playing.”
-George Bernard Shaw
